design thinking
'You can't use a method that assumes a problem is clearly defined when it isn't.'
1987 Peter Rowe(professor at the Harvard Graduate School of Design) "Design Thinking"
David Kelley and Bill Moggridge and Mike Nuttall in the form of a merger of their respective companies
Steelcase had a majority stake but MBO in 2007
Design used to focus on "products, things".
At the demonstration, they would bring the product with a cloth over it, remove the cloth and the cloth, and the audience would say, "Oh!
As products were enhanced, they moved up Maslow's stages of need and more human-centered design was required.
It became important to show people using the product, not the product itself.
That's why we created an in-house video team at IDEO.
(Video Introduction)
Designed to increase the number of entrepreneurs in Kenya.
Designers have become involved in business strategy, which is a positive thing
2004 David Kelley creates "Hasso Plattner Institute of Design at Stanford University" (aka "d.school")
2006 Tom Kelley(David Kelley's brother) "The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization" #Tom Kelley 2007 Tom Kelley+ "The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm"
2009 Tim Brown "Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation"
2013 Tom Kelley, David Kelley "Creative Confidence: Unleashing the Creative Potential Within Us All"
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